Marketing 101

Marketing 101

What is Marketing 101?

Marketing 101 is a dynamic online course that will help you create a great marketing plan, develop training ideas for staff members, and run a successful program.
Click here for a Sneak Peek of the Marketing 101 Online Course (zip)
Click here to view our FREE webinar, "Introducing Marketing 101 Online."

The course is divided into three sequential lessons to help school nutrition directors and managers learn how to develop and implement marketing plans.
- Lesson 1: Principles of Marketing
- Lesson 2: Marketing Mix and Message Communication
- Lesson 3: Budget, Evaluation, and Implementation
Marketing 101 is approved for 4 hours in Key Area 4 Communications/Marketing for the School Nutrition Association’s (SNA) Certification Program.
This course also qualifies as 4 Continuing Education Units (CEUs), which may be used toward certification renewal.

After you have finished the Marketing 101 online course, you can access the Marketing 101 Training Course Pack.
The course pack is a series of 8 lessons. Each lesson includes one lesson plan, PowerPoint deck, group activity sheet, employee handout, case study, and quiz.
The employee materials are available in Spanish and English.

The Marketing 101 online course and the Marketing 101 Training Course pack are available for purchase at School Nutrition University (SNU).

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