Many people set up a business at home both for convenience and cost-savings. You can easily convert a spare room into an office or workroom for your business, but just because you are running it from home doesn’t mean it should not be professional and that can include having a website. If you want your business website to stand out and be successful, use a digital agency to design, create and advertise it, just like any other professional business would.
The mistake many people make with their home business is to put too much emphasis on the ‘home’ part. Just because you run your business from home doesn’t mean you should sit there in your PJs, not open for business on time, or go surfing whenever you feel like it. Nor does it mean you should allow your website to be anything but professional. No other business or prospective customers will take you or your business seriously unless you do.
So when you start to convert that spare bedroom into the office, take out the bedroom furniture and design it like an office should be. Never allow children’s toys – or children – to intrude into this workspace. At least, not during work hours. You cannot expect clients to enjoy having toddlers playing around their feet when they want to discuss their business with you. Even without customers, you will find it difficult to concentrate properly on any kind of work when there are so many distractions.
Of course we hear about people who started up their business on the corner of the kitchen table, but they didn’t remain there. Once they got up and running, they moved to a dedicated room somewhere, even if it was the cleaned out garage, or a shed in the back yard. Some eventually made the change to much larger premises suitable for their business.
It’s a wonderful idea to set up some kind of home business, using your skills to create an income without having to go out of the home to work. There are many advantages to doing so, as many people can attest to. But these are the people who realised early on that they needed to treat their home business like a non-home business. They behave like the professional business people they are to give their business the best chance of succeeding.
They chose to do things professionally and if they thought a website would help make their business successful, they didn’t hesitate to consult with professional website designers to get the best kind of website for their home business. This allows them to sell their goods or services 24/7 and in other locations apart from their home town. So when people see such a professional website they will immediately envisage a business that is run professionally as well.